People wanting to lose weight can be easy targets for products making big promises, being desperate to lose unwanted weight you can be willing to spend any amount of money on something that promises results.
You can even be fooled by those you think are trustworthy. Dr. Oz was recently the star witness at a Senate committee hearing about false advertising of weight-loss products. He was asked why he pushed products on his show that were not proven by research, he said to give people a jump-start on diets and hope.
However when people have unrealistic expectations that aren't met they will give up and keep the "weight-cycle" going. You may have some success at first but that is due to the excitement and does not last. Ex: If you starve yourself, yes you will lose weight but you cannot keep it up. Eventually you will go back your old ways.
It is not hard to find such products these days, we are bombarded by them on Tv and ads all over. The FTC is serious about limiting the claims these products can make and it will be a great day when truth in advertising comes back to this industry.
Here is a list of claims the FTC says could indicate the product is a scam:
1: Lose 1-2 pounds a week without diet or exercise
2: Lose weight no matter what you eat
3: Permanent weight loss, no need to diet again
4: Blocks absorption of calories or fat
5: Lose weight by wearing a product or rubbing it into your skin
Keep in mind that even FDA approved weight loss drugs stress the importance of diet and exercise, so anything that says you can lose weight without either of those is more then likely going to be a waste of money and time.
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